America is waking up the premise of Ben & Jerry’s ice cream infused with the body-buzzing active ingredients of marijuana.
The founders of Ben & Jerry’s dropped a time bomb on Huffington Post Feb. 18, stating they were open to making a legal, cannabis-infused ice cream flavor. This week, the media got a bad case of the munchies.
An infused ice cream “makes sense to me,” said co-founder Ben Cohen. “Combine your pleasures. … Where it’s legal!”
“It’s not my decision,” said co-founder Jerry Greenfield. “If it was my decision we would be doing it. Fortunately, we have wiser heads at the company figuring things out.”
Cohen and Greenfield stand among the most cannabis-tolerant mainstream CEOs. Cohen appeared at a cannabis industry conference to encourage CEOs to hold onto their progressive values as their business grows.
“I think legalizing marijuana is a wonderful thing, rather than putting people in jail for not hurting anybody else,” said Greenfield.
Until the staff at Ben and Jerry’s legal come around, you can turn to more risk-tolerant brands, like Cannabis Creamery of Richmond, CA.